The product sheet of slightly E-Commerce site theatres a key role in the customer’s verdict to buy or not buy the product. It is the page that contributes the most to increasing the conversion rate.
A brand can support unique products, develop a smooth checkout process, run highly targeted ads, and even drive a lot of traffic to its website; however, without optimized product pages, the company’s sales will not increase.
Your product pages are like a physical store for visitors and customers, who come face to face with your product images and descriptions. So please don’t neglect this important site, as it significantly impacts conversions and sales.
To entice people to click or tap the add to cart button, a web developer must think strategically and work on every little detail of the product pages, such as images, video cassettes, design, colours, fonts, product text, etc.
To help you get started with product page optimization and improve your E-Commerce conversion rates, we’ve put together 10 proven product page ideas to help you greatly when designing your product pages.
Top 10 Proven Product-Page Ideas To Upsurge Your E-commerce Conversion Rate
Improve Product Photography
Product images are a critical component of a slight product page. If you don’t upload visually appealing, high-resolution images, your conversions will decrease, and your revenue will not increase.
Product images are a fundamental element of any product page. If you don’t upload visually appealing, high-resolution images, your conversions will decrease; therefore, your revenue will not increase.
It will take your visitors only 7 seconds or less to form an opinion about your products and brand. So, ensure your product photos are vibrant enough to entice potential customers to purchase these exceptional products. Please pay attention to the details of your product images, as they can determine the success or failure of your conversion strategy.
Always take photos of your products in good lighting so visitors can get clear images. Also, take several pictures from different angles. Since your potential customers cannot hold or look at the product, the photos on the product page should satisfy them and give them a clear idea.
Additionally, upload lifestyle photos to your product pages. These photos provide context and give shoppers an idea of what the product looks like when used. For example, a store selling sunglasses might upload lifestyle photos so shoppers can see what the glasses would look like if a man wore them.
Add Trust Signals
Would you go to a suspicious and questionable store or a reliable and trustworthy one?
Of course, you will choose the second option. No one wants to deal with a store that does not look professional or inspire confidence. Something similar happens in the online world.
Adding trust signals to your website will help new potential audiences trust you and buy from your store without hesitation.
Trust signals assure visitors that your site is safe, legitimate, and not a scam.
Here’s how you can include trust signals in your E-Commerce store:
Include Your Company’s Address And Contact Details
Providing necessary information about your company serves as a sign of trust in your site. Your audience can feel confident having access to your contact information if they have any questions, concerns, or complaints about your product or service.
Even if you don’t have a physical office, add your contact information, such as a phone or mobile number and email address. You can also include a link to your social media accounts on your information page.
Include Legal Pages In Your Main Menu
Add simple yet legal pages to your website, such as Terms of Use, Privacy Policy, etc. Although these pages are not very pleasant to read, having them increases the credibility of your business and makes it trustworthy in the eyes of the public.
Display Trust Badges
Today’s common cybercrimes are credit card fraud, data breaches, privacy threats, and more. Customers hesitate to provide sensitive information on a website if it looks untrustworthy.
So invest in trust seals that attest to the trustworthiness of your website. Some of the most general trust seals include:
- PayPal Verified
- Norton Secured
- McAfee Secure
- SSL Certificate
- SSL Certificate
- Google Trusted Store
- VeriSign
Display Customer Testimonials
Positive customer reviews are an invaluable advantage for any commercial. Suppose a customer says good things about a company or highlights the positive aspects of a product. In this case, you can encourage many other potential customers to try the product and enjoy the same benefits.
So, if your customers have rated your products, don’t keep those ratings to yourself, but share them with your website visitors.
Check out the following statistics that highlight the reputation of customer appraisals:
- Customer reviews are the third most trusted form of marketing.
- 95% of online purchasers read online reviews before purchasing products online.
- Strategically placed customer reviews can increase conversion rates by 270%.
- 72% of consumers don’t take action until they read multiple appraisals.
- 84% of prospects trust online reviews like individual references.
Attach photos of those who have reviewed the product; this adds credibility, and the reviews are not considered fake or paid. Also, place them where your potential customers will see them. Please don’t leave them in a hidden corner of the screen where visitors are unlikely to see them.
Additionally, if a customer leaves a negative appraisal on your site, do not delete it. Instead, respond politely and professionally, offering a viable solution to their problem. When visitors see you provide excellent customer service and respond professionally, you will help your business entice more customers to your online store.
Write Compelling Product Description
A picture is worth a thousand words.
However, for E-Commerce product pages, you need to use the power of words to reach your audience.
There is no doubt that images are crucial to converting potential audiences. However, an attractive product description encourages buyers to add it to their cart without hesitation.
The e-commerce market is highly competitive. There are between 12 and 24 million online supplies worldwide. Chances are, hundreds of other stores are selling the same product as yours. So, you need to choose your words carefully to convince your audience.
When writing a compelling product description, keep the following points in mind:
Optimize For SEO
Search results pages are a great way to reach your potential audience, so include your main keywords in your product description. If your content is optimized for the exact keywords, it will be informal for users to find you on search results pages and visit your site.
Write For Your Audience
Your potential audience will read the description of your product. So stop praising the competitiveness of your product in the market; instead, offer them information that will be useful to them. Inform your customers about the key features of your product, such as size, height, weight, fabric, etc.
Use a tone that suits your audience and reflects their personality and your products. For example, a brand selling baby products would use a friendly tone and promote babies’ safety and comfort through their products.
Include Live Chat Feature
Unlike a physical store, potential customers cannot personally contact a sales representative while browsing products online. But thanks to improved technology, visitors can now talk to a sales representative by simply clicking the chat button.
Chat integration is a must for all important websites, especially product pages. Customers can quickly contact a chat operator without sending emails or calling if they have any questions or concerns.
Don’t worry. You don’t have to create a chatbot on your website from scratch. Many chat plugins and tools available on the Internet can be easily integrated with your website.
Customize the chat’s design to match your website’s look. The chat should feel like part of your site, not a separate part of your product pages.
Add Social Proof
Social proof informs your potential audience about the popularity and reputation of your brand in the market. For example, customer reviews are a kind of social proof. They convince the potential audience that the brand is worth investing in.
However, many other ways exist to create social proof and tell your audience you are popular with your loyal customers.
- Please indicate how many likes the product has received, how often it has been communal and retweeted, etc.
- Place photos of satisfied customers using your product on your site.
- List the names of renowned trades that are your clientele.
- Mention the number of customers you are serving in the marketplace.
Leverage The Scarcity Principle
This tip includes psychological tactics to optimize product pages and increase conversions. Scarcity creates urgency, which makes people act quickly. If a customer can buy a product in two weeks or even two years, why would they buy it today?
You must give customers a compelling reason to act quickly and purchase your product. The most likely reason is a shortage of products. When a customer perceives a shortage, it will take them less time to make a purchasing decision, and they will ultimately make a decision that benefits them.
Some of the communal ways of creating scarcity are as follows:
- Displays the number of available products. A shortage of goods in the warehouse will force buyers to rush to buy the product.
- Use words like “Limited Edition,” “Flash Sale,” or “24 Hour Sale” to make it hard for your customers to resist clicking the “Buy Now” button.
- Shows the number of people viewing the product. When many people look at the same product, serious buyers rush to avoid the fear of missing out.
Include Irresistible CTAs
Calls to action (CTA) are essential to any product page. They are what motivate the visitor to become a customer of the company. Therefore, this critical element of your page should be created with special care.
Your calls to action should create a strong contrast with your page. For example, a black call to action for a white web page or a green call to action for a dark blue background. Also, make your calls to action large and clear so visitors notice and click on them. Small calls to action with small fonts often go unnoticed, preventing visitors from converting into customers.
Upsell And Cross-Sell
Upselling and cross-selling are common tactics marketers use to increase the average order value. They also trick the customer into buying more or a more expensive version of the product that caught their attention.
Providing customers with relevant recommendations on product pages increases the likelihood of increased conversions and sales.
Upselling involves asking customers to spend more money and improve their current purchases. For example, if someone bought a raincoat for $30, a salesperson might recommend a raincoat with a hood for $35. The customer won’t mind spending $5 more to buy a raincoat with a hood.
Cross-selling involves showing products that complement the customer’s purchase. For example, if someone buys an aquarium from an online store, they may be demonstrated water pumps, filters, other accessories, etc. This will let you know that the store also sells aquarium accessories. Plus, you can buy all the fittings you need from one store.
However, do not add too many products. This may confuse the buyer, and he may not buy what he wants.
Decrease Page Loading Time
How long do you wait for a web page to weigh before you hit the spinal control on your browser?
Most internet users wait only 3 seconds for a web sheet to load before leaving it. If your website receipts take longer than 3 seconds to load, you could lose a significant portion of your store’s traffic.
Here are some tips to help your site load faster and meet your customers’ needs:
- Use a reliable hosting service to handle high traffic and load sites quickly.
- Compress code and image files across your entire site. Compress code and image files across your entire site.
- Check for broken links on your website. If any, rectify it at your earliest.
- Make your website responsive to mobile devices.
- Choose a fast, mobile-friendly theme if your site is built on WordPress, Shopify, or another CMS.
- Remove plugins you no longer use or add a lot of load to your web pages.
A fast-loading website ensures that the maximum audience can visit your site and see the range of products available in your store.
Final Words
A product page is an essential website page that plays a dynamic role in converting visitors into customers. We hope the tips and ideas above will help you create a high converting product page to increase your E-Commerce sales.